Yarra Trams Community Partnerships Program
The Yarra Trams Community Partnerships Program provides in-kind advertising every year to community organisations.
The community partnerships program theme has varied from diversity and inclusion, to environmental sustainability and was refreshed in 2022 with a new theme of ‘Building a resilient and sustainable Melbourne’. This theme recognises organisations that focus on important issues that are meaningful to Melburnians - climate resilience and environmental sustainability, alongside economic resilience and equitable opportunity. Expressions of interest are by invitation only.
Partners on the network
Take a look at some of our community partnership trams.
In late April we welcomed our third 2022 community partner to the network, Enable Australia. Enable's tram advertising campaign calls on Melburnians to “give their tech a new home” by donating unused laptops, phones and tablets for refurbishment or on selling.
Enable is on a mission to tackle disadvantage and the digital divide by connecting community, environment, and local economies. Since 2014, Enable has supported over 1,000 participants with employability skills, created 25 employment pathway outcomes for disadvantaged community, diverted 267 tonnes of decommissioned technology from landfill for reuse and recycling and distributed over 600 affordable computer devices through 65 fellow community-based organisations. We are delighted to have Enable’s vibrant advertising on the network until the end of August.
Fitted for Work
Our second 2022 not-for-profit community partner was Fitted For Work, who help women experiencing disadvantage to find work and achieve economic security and financial independence.
In Victoria, four out of five job losses during the Covid-19 pandemic were women, so Fitted For Work’s message has never been more important. Over the pandemic, Fitted for Work has helped thousands of women facing loss of employment, including Marcia and Wendy whose faces are featured on the tram.
Fitted For Work offers a range of services to people who identify as women or who do not wish to be limited by definition. While they are best known for their personal outfitting service which helps jobseekers dress for success, they provide support across many different aspects of job search and preparedness.
In December 2021, we launched our first 2022 not-for-profit community partner, YMCA ReBuild.
Over the past decade, YMCA ReBuild has employed more than 300 ex-offenders and has trained more than 100 young people in custody with a trade, providing them with a pathway to reintegrate with the community.
YMCA ReBuild’s community partnership campaign ran until April and invited Melburnians to hear the voices of young people who’ve experienced prison as well as those that support them through their weekly podcast, Time to ReBuild. The podcast breaks down stereotypes, challenges perceptions of ‘once a criminal always a criminal’ and creates conversations around youth justice and rehabilitation.
Fairtrade Australia New Zealand
In late October we welcomed another 2021 community partner to the network, Fairtrade Australia and New Zealand.
Fairtrade’s tram advertising campaign encouraged Melburnians to ‘choose fair’ by purchasing Fairtrade products, which empower millions of farmers and workers around the world by tackling poverty and poor working conditions, as well as conserving the environment.
When launching the tram, Yarra Trams’ Chief Executive Julien Dehornoy celebrated its inclusion on the network saying: “Over the past four years Yarra Trams has been proud to support organisations doing important community-focused work. We do this because by promoting a worthy organisation such as Fairtrade we can support their deep and meaningful impact on producers, farmers, and tradespeople across the world. I'm so pleased to see Fairtrade’s brilliant blue tram out on the network!”
After the successful showcasing of stunning tram wraps from the Royal Botanic Gardens Victoria, Environment Victoria and Wildlife Victoria we collaborated with our fourth Community Partner of 2021, BirdLife Australia.
BirdLife Australia is a national bird conservation charity with the core purpose of stopping extinctions and ensuring native birds are protected and valued. It partnered with Yarra Trams to encourage Melburnians to sign up to the ‘Aussie Backyard Bird Count’ with the message “Count the birds that are counting on you”.
Common backyard bird species play an invaluable role in maintaining a healthy ecosystem and can give the best indication of the health of the environment.
We are delighted to notice that more and more Melburnians are becoming increasingly aware that our entire tram network is offset by solar power, making it one of the most environmentally friendly ways to travel around our city.
In April 2021, our community partner Environment Victoria, decided to spread the positive message of renewable energy even further, with the launch of their “clean energy solar tram”. The eye-catching design let everyone know loud and clear that the tram was powered by clean energy, but also prompted Melburnians to think about what else in their lives could and should be too.
Melbourne’s Solar Trams, a Department of Transport and Department of Environment, Land, Water and Planning (DELWP) initiative, has so far offset 200,000 tonnes of carbon emissions with renewable energy generation since the program began in November 2018.
We hope that this knowledge that trams are powered by solar energy will encourage more people to change their travel behaviour and switch to cleaner methods of public transport.
Royal Botanic Gardens Victoria
In May 2021 we bid a fond farewell to one of the most vibrant and attractive trams to have graced the network, designed by the second of our six 2021 sustainable community partner champions, the Royal Botanic Gardens Victoria (RBGV).
The exquisite hand drawn designs were a huge hit with Melburnians, right from the initial launch in early February, through to the end of May.
As part of its 175th anniversary celebrations, RBGV partnered with Yarra Trams to promote sustainability messages to the Melbourne community and encourage everyone to ‘give nature a moment’ and ‘act for nature’.
The smallest step can make a positive change to the planet, even just by connecting with nature and the environment, to better understand its beauty and fragility and it’s need to be looked after with respect.
We are taking a look back today at one of our favourite trams wraps for 2021. Wildlife Victoria was Yarra Trams’ first community partnership for 2021 and kicked off our theme of “A more sustainable Melbourne”. Wildlife Victoria provides advocacy and a State-wide Emergency Response Service for people to contact when they encounter a native animal that needs help.
The beautiful tram wrap featured images of some of Australia’s best-loved native wildlife, such as our kangaroos, to serve as a reminder to motorists to watch out for native animals who also tend to share our roads, particularly in more regional Victoria.
The tram wrap was part of Wildlife Victoria’s 2021 summer campaign, and ran for several months between December 2020 and mid-April this year on Routes 48 and 109 and received overwhelmingly positive and engaged feedback from the Melbourne community.
Wildlife Victoria and Yarra Trams continue to ask road users to stay vigilant, particularly at dusk and dawn when our native wildlife is at its most active – we can all share the roads harmoniously if we stay on the lookout!
For any enquiries, please email CommunityPartnerships@yarratrams.com.au.