How to apply

To be in the running for $1 million of free advertising value on Melbourne’s iconic tram network, all you need to do is check your eligibility and submit a short one-minute video addressing the assessment criteria.

The application period for the 2021 program will open in mid 2020.


To be eligible for a partnership in 2021, your organisation will:

Assessment criteria

Great applications will address the following:

  • How does your organisation champion diversity and inclusion?
  • How does your organisation or advertising campaign align with Melbourne’s tram network?
  • How would you run an effective campaign utilising the unique platform of tram advertising?

Only video applications will be considered. Shortlisted organisations will be invited to provide a written application at a later date.

Program guidelines and FAQs

Guidelines and FAQs for the 2021 program will be uploaded in April 2020.

Terms and Conditions

Terms and conditions for the 2021 program will be uploaded in April 2020.

If you have any questions that are not covered in the program guidelines, please contact