2018 community partners share in $1 million of free advertising
Yarra Trams has today announced the 2018 recipients of
its inaugural Community Partnerships Program, which will see eight
community organisations share in $1 million worth of free
advertising on Melbourne's iconic tram network.
The eight organisations whose message will be seen across the
world's largest tram network are FareShare, City in the Community,
Charcoal Lane, Arts Project Australia, Alannah and Madeline
Foundation, Fitted for Work, safe steps Family Violence and
HomeGround Real Estate.
Each organisation supports diversity and inclusion in Melbourne,
and has been chosen for the positive impact they make within the
community across Melbourne's tram network.
Applications for the Yarra Trams Community Partnerships Program
opened in December 2017 and closed February this year. In March
2018, an assessment panel made up of representatives from
government, community and business sectors met to select the
partners, ensuring a transparent, open and fair process for
allocating the free advertising.
The chosen community organisations' advertising will each be
displayed for a period of three months either as a single tram
wrap, or on the front and back of 50 trams.
The annual Yarra Trams Community Partnerships Program is open to
all community organisations who share Yarra Trams' vision for a
connected, diverse and inclusive Melbourne.
Applications for the 2019 program will open later this year. For
more information, contact email@example.com
2018 Community Partners
- Alannah &
Madeline Foundation: The Alannah & Madeline
Foundation is a national children's charity which works to protect
children against violence, bullying and cyber bullying.
- Art Projects
Australia: Arts Projects Australia is a studio and
gallery supporting artists with an intellectual disability,
promoting their work and advocating their inclusion in contemporary
Lane: Charcoal Lane is a social enterprise restaurant
and exists to meet the social purpose of providing a space of
support and education for Aboriginal and Torres Strait Islander
people. Charcoal Lane provides employment, national accredited
training in hospitality, and personal resources for individuals to
build their capacity to make a successful transition to sustainable
in the Community: City in the Community (CITC) is the
not-for-profit charity arm of the Melbourne City FC. With the
support of fans CITC uses the power of football to promote social
inclusion employment and physical activity. Free football programs
are provided to disadvantaged communities.
FareShare rescue food that would otherwise go to waste and cook it
into nutritious meals for people in need. They provide free meals
to more than 400 charities around the state including homeless
shelters soup vans women's refuges disadvantaged schools and
community food banks.
- Fitted for
Work: Fitted for Work is an innovative not-for-profit
organisation and the first of its kind in Australia. Their vision
is financial independence for women and their mission is to help
women experiencing disadvantage get work and keep it.
- HomeGround Real
Estate: Not-for-profit real estate agency HomeGround
Real Estate (HGRE) a division of Launch Housing provides
professional property management service to landlords and tenants
while reinvesting revenue from property management fees into their
organisation. HGRE also manages a number of properties where owners
have agreed to a lower rent so that people who are homeless or at
risk of homelessness can get housing.
- safe steps
Family Violence Response Centre: safe steps Family
Violence Response Centre is Victoria's state-wide first response
service for women young people and children experiencing family
violence providing a 24/7 family violence phone response emergency
accommodation immediate and practical assistance.