Beware the Rhino is back

22 February, 2016

Beware the Rhino is our tram safety awareness campaign, delivered in partnership with Public Transport Victoria. Safety is our highest priority, not just for our passengers and customers, but also for our employees. This year's campaign aims to improve safety for our passengers and Melbourne drivers. Our goals are to:

  • Reduce passenger falls on trams
  • Reduce on-road collisions 


  • A tram can weigh more than 30 rhinos
  • It can take up to 60 metres for a tram to stop
  • Spike the rhino appears in all three campaigns
  • The driver is affectionately called Seymour (see-more)

Beware the Rhino will be on our tram network for the next six weeks. You'll see Spike on trams, at stops, our website, social media and tramTRACKER. You'll also hear safety messages on-board trams and at stops. Basically, everywhere. 

Rhino passengers Rhino drivers 2

Passengers beware

Hold on!

Beware of sudden stops.

You never know so don't let go.

Driver beware

A tram can weighs more than 30 rhinos.

Tram drivers - check for cars.

Car drivers - check for trams. 

Win a Rhino 2016 prize pack  

Here's your chance to win a Rhino 2016 prize pack with the limited edition Spike keyring and Rhino poster! We're giving away 25 prize packs to our social community. Competition starts Saturday, 27 February 2016. Five winners per week will be announced every Friday from 4 March to 1 April 2016.

Prize pack includes: 

  • 1 x limited edition Spike the rhino keyring
  • 1 x limited edition Beware the Rhino 2016 poster
  • 1 x Yarra Trams 'dinging' Rhino 
  • 1 x Rhino badge
  • 1 x E-Class tram cut out (the biggest rhino!)

Enter the competition: 

  • Take a photo of any campaign element - Spike the rhino on the network, tram faces, posters at stop, signs on-board tram, etc
  • Share your image on Twitter, Instagram or post to our Facebook page
  • Include one campaign message and #bewaretherhino 
  • Rhino 2016 competition terms and conditions 

Get involved 

This is our third Beware the Rhino campaign. Since 2011, the campaign has delivered safety messages to our passengers, pedestrians, drivers and the whole Melbourne community. The campaign has contributed significantly to improving the safety of our tram network. 

For more information visit or call 1800 800 007 6am - midnight (all night Friday & Saturday)

Android App
iPhone App
Tramtracker Website App
Journey Planner logo
at  :