Why do you catch the tram? Late in 2007 Yarra Trams launched a second TV commercial Why Tram? to promote the environmental benefits of tram travel. The commercial mixed the travelling public with some popular media and sporting personalities sharing their thoughts on why trams are important to them, and to Melbourne. Why Tram? TV ad In addition to the TV ad, the campaign included a Why Tram? radio ad |  |
Generations Our TV commercial “Generations” went to air from 20 August 2007. It featured a talented cast of primary school children who explained to their teacher how they would help Melbourne’s environment. One little girl, Tegan, impressed the class with her knowledge of the benefits of tram travel. Generations TV ad In addition to the TV ad, the campaign includes a Generations radio ad |  |
'Marilyn’ stars at MIFF At the 2007 Melbourne International Film Festival Yarra Trams premiered its remake of one of the most iconic cinematic moments of the 20th century, the scene from the 1955 film “The Seven Year Itch”. tramTRACKER - Marilyn Cinema Ad |  |
Animated tramTRACKER Our tramTRACKER latte commercial screened in cinemas near our tram routes to show how tramTRACKER provides real-time tram arrival information. It means you can spend less time at the tram stop and more time doing the things you love... like enjoying another latte at your favourite coffee shop. tramTRACKER - Latte Ad |  |
Love Story by Tram Produced in 2005, this cheeky advertisement was screened during the 2005 Melbourne International Film Festival. Love Story by Tram Ad |  |
100 Years of Electric Trams This Yarra Trams cinema commercial, celebrating 100 years of electric trams in Melbourne, screened during the 2006 Melbourne International Film Festival. 100 years of electric trams - Ad |  |