Sponsorship
Yarra Trams is a part of everyday life in Melbourne – not just through the efficient transport of hundreds of thousands of passengers each day. Yarra Trams is active in the communities, supporting more than 160 community groups and events each year.
Seeking Sponsorship
If you are interested in seeking sponsorship from Yarra Trams, in order to assist you, we have developed specific Sponsorship Guidelines outlining our requirements.
Please review these guidelines before submitting your application and address your application to the criteria outlined. As we receive many applications each year and unfortunately are not able to support all these requests, please ensure your application specifically details the support you are requesting and the benefits you are able to offer.
Yarra Trams Sponsorship Guidelines are currently under review. The updated version will be posted to this page when it is finalised.
For general enquiries, please contact kylie.clapham@yarratrams.com.au.
Who We Support
Charity Partner – the Good Friday Appeal for the Royal Children’s Hospital
Like Yarra Trams, the Royal Children’s Hospital is a community institution on which the people of Melbourne depend. The Hospital has looked after successive generations of Melburnians and the Yarra Trams family chose to support the hospital so that it can look after future generations too.
Since 2005, the Royal Children’s Hospital has been the major Charity Partner for Yarra Trams. Staff across the company’s 13 locations all stage fundraising events throughout the year with additional contributions made by the company and customers. Trivia nights, raffles, balls, auctions, barbeques and sporting competitions all contribute towards the end of year total.
Each year, Yarra Trams has continued as a Major Partner in the annual Good Friday Appeal and a key supporter of the Run for Kids – Australia’s second largest fun run. As a part of the Etihad Stadium festivities on Good Friday, Yarra Trams staff roll up their sleeves to sell “Tramburgers” to the hungry crowds with all funds raised going towards the appeal.
Yarra Trams provides a painted tram promoting the good works of the Royal Children’s Hospital and encourages the people of Melbourne to get behind the Good Friday Appeal.
Since the partnership was formed, Yarra Trams has raised in excess of $500,000 cash and provided more than $2.1m of in-kind sponsorship for the Royal Children’s Hospital and its fundraising activities.
Through our combined efforts, the Royal Children’s Hospital has opened the Yarra Trams Parents Lounge in the Paediatric Intensive Care Unit. It is the second family facility at the hospital funded through the corporate donation and fundraising efforts of Yarra Trams staff.
www.goodfridayappeal.com.au
The Arts
Melbourne is well known across the world for its vibrant and ever changing arts community as it is for its trams. Both being intrinsic to the city’s culture, Yarra Trams is a strong supporter of the arts community – from major events and exhibition to community theatre and experimental arts. Here is a sample of the events we have supported recently:
Melbourne International Film Festival
National Gallery of Victoria – Sidney Nolan
State Library of Victoria – Medieval Imagination
Ian Potter Museum of Art, Melbourne University
Melbourne International Arts Festival
Melbourne Fringe Festival
Gasworks Art Park
Hoy Polloy Independent Theatre Group, Brunswick
L’Oreal Melbourne Fashion festival
Melbourne Tramways Band
Boroondara Eisteddfod
Australian Centre for the Moving Image
Jewish Museum of Australia
Melbourne Art Fair
Community
Yarra Trams actively supports an array of festivals, events and groups within the communities we service including:
High Vibes Festival, Northcote
The Shrine
Vision Australia Carols by Candlelight
Darebin Kite Festival
Richmond Lunar Festival
Teddy Bears Picnic
Boroondara Summer Concert Series
Kew Festival
Toorak Festival of Sculpture
Tastes of Chapel
Stonnington Jazz Festival
Sydney Road Street Party
Environment
Yarra Trams has a strong history of enacting environmental changes to our business including our multi-award winning greendepot® program. We value companies and organisations that share our ideals and strive to make our world more environmentally sustainable. We are pleased to have partnered organisations including:
The Green Tram – in partnership with City of Melbourne and Zoos Victoria
Moreland Energy Foundation
Cool Melbourne
Victoria’s First Wind Tram – in partnership with Pacific Hydro and the Victorian Department of Sustainability and Environment
United Nations World Environment Awards
Environmental partnerships with local Councils including the Cities of Melbourne, Port Phillip, Whitehorse and Darebin
Flexicar Car Sharing